The lettering and type design for Banco Santander is a paradigmatic case study in the relationship between these two disciplines. It is a wordmark that can be used to compose text, and a text type designed exclusively to compose wordmarks. The project consisted in redrawing the original logotype composed in Berling (designed by Karl-Eric Forsberg in 1951) and adapting it for greater visual impact and consistency. The redesign and micro-typographic readjustment of the logotype, and its subsequent extension as a type family, facilitated the expansion and international recognition of the brand. Reinforcing this formulation is a unified corporate identity that improves the construction of the brand architecture and assembles all of the corporate branches and subsidiaries under the same, highly recognizable typographic criteria. Project realized for CBA Graell.
